Skip to content
Badhouse LLPBadhouse LLP

/Selected work

09 / 11

Go-Putt

Mini golf positioned as a night out rather than a game.

Countdown campaign post photographed on the putting course
Client
Go-Putt
Sector
Leisure & Venue
Territory
India
Disciplines
Brand IdentityCampaign DesignCreative DirectionSocial Media Design

The brief

A putting venue lives or dies on who thinks it is for them. The brief was a brand that could say beginner and premium in the same breath, without patronising either.

A hard geometric wordmark, a green-and-orange signal palette that carries across a mall, and a launch campaign that answers the objections out loud — no dress code, everyone can play.

Scope

  • Brand positioning & tone of voice
  • Wordmark and lockups
  • Colour and typographic system
  • Venue and launch campaign
  • Signage and wayfinding
  • Social media system
The Go-Putt wordmark and tagline on a green ground with a golf tee
Go-Putt — 01
Campaign post showing the venue is built for every generation
Go-Putt — 02
Campaign post pairing a driver and ball with the brand tagline
Go-Putt — 03
Campaign post announcing there is no dress code at the venue
Go-Putt — 04
Campaign post built around the thrill of competition
Go-Putt — 05
Launch campaign post inviting players to register interest
Go-Putt — 06

Your brand next

Let’s build yours.

Start a projectAll work