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Ellli

A furniture boutique that had to read as expensive before anyone sat down.

Client: Ellli
Sector: Interiors & Furniture
Territory: India
Disciplines: Brand IdentityVisual LanguageCampaign DesignSocial Media Design

The brief

Furniture is bought with the eyes and kept for a decade. The brief was an identity that could carry that gap — restrained enough to sit under handcrafted pieces without competing with them, confident enough to price them.

We built the system around a high-contrast serif mark, a bone-and-shadow palette borrowed from the showroom itself, and an editorial layout that gives every piece the space of a gallery wall.

Scope

Brand positioning & tone of voice
Wordmark and monogram
Typographic and colour system
Product art direction
Launch campaign
Social media system

Ellli — 01

Festive campaign post — a curved bouclé sofa and sculptural coffee table — Ellli — 02

Campaign post of a model reading on a deep modular sofa — Ellli — 03

Interior visualisation post showing a lounge chair beside a fireplace — Ellli — 04

Detail post cropped tight on the piping and stitch of an upholstered arm — Ellli — 05

The Ellli monogram set over a bouclé lounge chair — Ellli — 06

Close detail of a hand pressed into a soft upholstered cushion — Ellli — 07

The Ellli script mark laid over a leather and timber bench — Ellli — 08

A plum armchair photographed against a pale studio ground — Ellli — 09

Typographic introduction post explaining the Ellli boutique — Ellli — 10

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